Creative direction capable of changing markets and minds

Concepts—for pitches, launches or in-line products
Positioning & strategy—consulting to win business or propel brand growth
Branding—brand promise & personality development
Creative direction—creative review, refinement, supervision, and mentoring
Copywriting—well-crafted copy for any therapeutic category or communications platform
Digital—big ideas, strategic content and intuitive navigation for interactive projects

• Managed a creative department of 70+ writers and art directors
• Provided creative oversight for all new agency campaigns
• Lead agency new business and self-promotion efforts
• Helped fuel growth by 300% during 5-year tenure

Cultivated over 5+ years as Creative Director at a San Francisco-based boutique

Adcetris, Afinitor, Avonex, Betaseron, Boniva, Bystolic, Cetaphil, Herceptin, Humira,
Lap-Band, Namenda, Tarceva, Tysabri, Vaprisol, Vectibix

MM&M, AdStar, In-Awe, Rx Club, Triangle

• B.S. in Biology from Trinity College, Hartford, CT
• Preclinical Medicine, University of Modena School of Medicine, Modena, Italy