Fera Pharmaceuticals Website and Concepts

When Fera approached me to create their website and corporate branding, they were a start-up specialty pharmaceutical company focused on ophthalmology—but with an eye toward expanding into other therapeutic areas. Their only brand equity was a bright green logo with a distinctive leaf shape on the crosshatch of the Rx symbol. Following a thorough concept exploration, we arrived at a memorable graphic anchor for their corporate identity—a unique leaf-shaped window to visually frame their accomplishments.