Leukemia Pitch Concepts

These pitch concepts were designed to launch a targeted therapy for a particularly deadly form of leukemia, known as FLT3-mutated AML. The new drug was proven to dramatically increase overall survival by 3-fold vs standard chemotherapy/transplant. Giving patients more than 4 additional years of living. Making Product X (name withheld for confidentiality) life-changing, foundational therapy for this life-threatening disease. My ideas shown here represent 3 of the 4 creative approaches presented at the pitch. The “tree” was selected as the agency’s lead concept and recommendation.