Noninvasive Prenatal Testing Concepts

Using a simple blood sample and whole-genome sequencing, the Verifi® prenatal test thoroughly and accurately screens a fetus for chromosomal abnormalities, such as Down syndrome. Virtually eliminating the need for invasive procedures like amniocentesis. It provides answers and reassurance during the early months of pregnancy—so parents can plan for the exciting arrival of their baby. This range of ideas (one of which became the campaign) solidified a bond between agency and client, which continues today, even after the company was merged into a genomics powerhouse.