“Sandcastle Dreams” Oncology Concept

This concept was one of my favorites created to launch Reviv (name changed), the first antibody-drug conjugate for the treatment of relapsed/refractory Hodgkin’s lymphoma. A combination monoclonal antibody/chemotherapy targeting the surface of malignant cells, the drug delivered an unprecedented 75% overall response rate—and a powerful new chance for patients to live out their dreams. The iconic sandcastle captures a sense of the aspirations of these patients—enjoying something as simple as a day at the beach while in remission or as powerful as planning their dream house.